Blog
Notes on buying intent, search data, and reporting demand quality.
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Stop reporting organic traffic. Report who it brings.
Total organic clicks can rise while buyers quietly leave. What changed when I started reporting high-intent share instead, and how to set it up.
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How to sort search queries by intent, and explain every call
Rules first, a model for the rest, and a record of why every query landed where it did. Lessons from building an intent classifier for Search Console data.
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Your site search box is a buyer survey you're not reading
Visitors who search your site tell you exactly what they came for, in their own words. Lessons from a landing page testing program, and how to start reading those searches.
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Pricing on the wrong page: match the page to how ready the visitor is
The same element can win on one page and lose on another. What landing page tests taught me about matching a page to the intent behind the search that brought someone there.
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What one exit question told me that analytics couldn't
Analytics shows where people leave. A one-question exit survey shows why. How to run one, read thousands of answers, and avoid the small-sample trap.
